Google Adwords Ultimate Report With Google Analytics
So many things, so little time! These words totally reflect the reality of either a start up business or the day to day of an internet professional. We are all looking for new ways to do our work faster, easier and more efficiently.
Having this in mind, I was trying to find a way to help me manage my clients’ adwords campaigns more effectively without having to change among multiple programs, interfaces or clicking into different tabs.
More specifically, I wanted a report that would include as many KPIs (of those that I consider significant) as possible, i.e:
- traffic
- traffic quality (bounce rate, avg time on site, pages/visit)
- cost for acquiring the traffic (cpc, total cost)
- effectiveness of traffic (total conversions, cost per conversion)
Ideally, all of the above should be presented in a way that will assist me spotting easily the opportunities and -more importantly- the problems of my campaigns, to be able to act upon them quickly.
This is how, what I call, Google Adwords Ultimate Report was created using the enterprise features provided by V3 of Google Analytics.
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